Its stores are beautiful and shopping there feels more luxurious. Like Lumber Liquidators, it sells only hard floor coverings, as well as hard surfaces for kitchen and bath, so it is focused on what’s hot in flooring today, not dragged down by carpet like so many other independents.īut unlike Lumber Liquidators with its heavy discount/promotional positioning, Floor & Decor aims for a more discerning buyer. It bumped Lumber Liquidators with $1 billion in 2017 sales and nearly 400 locations out of its first-class ranking in 2016.įloor & Decor is the category killer in specialty floor retail. Sitting on the top of that heap is Floor & Decor with 100 stores. In 2017 Floor Covering Weekly’s top 50 flooring specialty retailers held some 12% of the total product market. Complicating matters further in the independent’s space has been the rise of aggressive specialty flooring retailers that leverage expertise in the flooring category against the big boxes’ more generalized home improvement positioning.
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